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Ion, by Rock Content

Ion, by Rock Content

Overview

What is Ion, by Rock Content?

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…

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Recent Reviews

TrustRadius Insights

Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the …
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An absolute must!

10 out of 10
July 26, 2021
ion interactive may be the most underrated marketing tool in existence. If you run an online business, you owe it to yourself to use this …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 12 features
  • Embedded CTAs (108)
    10.0
    100%
  • Forms / Gated content (107)
    10.0
    100%
  • Content performance analytics (116)
    10.0
    100%
  • Campaign optimization dashboard (107)
    10.0
    100%
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Pricing

View all pricing

Managed Services + SaaS

Custom

Cloud
per year

Entry-level set up fee?

  • $5,500 per customer
    Optional
For the latest information on pricing, visithttps://ion.rockcontent.com/platform/pr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Content Creation

Features related to the creation of content for marketing purposes.

7.5
Avg 8.1

Content Publishing

Features related to the organization and distribution of marketing content.

8.7
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

8.5
Avg 7.8
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Product Details

What is Ion, by Rock Content?

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.

Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.

Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.

CONTENT FORMATS

• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates

Ion, by Rock Content Features

Content Creation Features

  • Supported: Ideation
  • Supported: Content collaboration

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Page-level engagement analytics

Additional Features

  • Supported: A/B Testing

Ion, by Rock Content Screenshots

Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.Screenshot of ion provides a full range of services to expand your bandwidth and get you the results you need without blowing your budget, calendar or hours in the day. Our award-winning work takes full advantage of our platform and experience.Screenshot of ion interactive enables digital marketers to generate real business results from their content. Using ion's agile, developer-free platform and services programs, hundreds of leading brands generate, qualify and deeply profile more leads with interactive content. Data-driven experiences like calculators, assessments, report cards, quizzes, interactive infographics, lookbooks, interactive white papers, configurators and more — are all created, launched and tested without development resources.

Ion, by Rock Content Video

Overview of Ion's Interactive Content Marketing Platform

Ion, by Rock Content Competitors

Ion, by Rock Content Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

SnapApp (discontinued), Ceros Studio, and Zoomforth are common alternatives for Ion, by Rock Content.

Reviewers rate Ideation and Content hub and Forms / Gated content highest, with a score of 10.

The most common users of Ion, by Rock Content are from Mid-sized Companies (51-1,000 employees).

Ion, by Rock Content Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)60%
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Comparisons

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Reviews and Ratings

(210)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the software simplifies the process of creating landing pages, allowing them to rapidly prototype and deploy pages for multiple domains and marketing campaigns. With Ion Interactive, companies can easily create interactive content such as calculators, quizzes, and informational tours to engage online audiences. The software's reporting and analytics capabilities also enable users to keep all their data in one place, facilitating in-depth analysis and optimization of landing pages. Additionally, Ion Interactive's API connections with ESPs and CRMs allow for seamless integration, while its data collection capabilities provide exhaustive insights for informed decision-making. This robust program has proven particularly useful for small teams that lack the resources to create interactive websites from scratch. Overall, Ion Interactive serves as an efficient solution for creating engaging landing pages, enhancing lead generation efforts, and driving sales conversions.

Versatile Customization: Users have praised Ion Interactive for its versatility in customization and flexibility. Many reviewers mentioned that they appreciate the ability to create forms for landing pages and easily connect to APIs, allowing them to tailor their interactive content according to their specific needs.

Easy-to-Use Interface: Reviewers frequently mention that Ion Interactive is quick and easy to use. They highlight features like creating custom thank you pages for campaigns and showing different content based on parameters as being intuitive and effortless. This user-friendly interface helps streamline the content creation process.

Responsive Customer Support: Ion Interactive's customer support has received positive feedback from users. Several reviewers have mentioned that the support team provided expert assistance whenever they had a question or needed help navigating the system. The availability of additional resources such as a help suite and videos further contribute to an overall positive experience with customer support.

Outdated User Interface: Some users have expressed that Ion's user interface is outdated and does not meet the latest web standards, leading to a less than optimal user experience.

Lack of Undo Button: Multiple users have mentioned that the software lacks an undo button in several areas, making it difficult for them to revert changes or fix mistakes. This has caused frustration and inconvenience when working on projects.

Steep Learning Curve: Several users have found Ion to have a steep learning curve, requiring practice and training to fully understand and utilize its features. This has made it challenging for new users to get up to speed quickly and efficiently.

Attribute Ratings

Reviews

(1-25 of 40)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use it within our Research/Content department. We publish original content sourced from our research by way of infographics and interactive whitepapers. It is another way to engage our members and collect more information on them.
  • User-friendly
  • Engaging
  • Highly customizable
  • Create an 'undo' button on the backend
  • Create standard charts (e.g., bar, pie charts) that can be easily inserted and customized.
  • More images in the library or best practices on image sizing, etc.
Where it makes sense - using custom research to generate leads.
Where it does not make sense - when we do not have custom research or marketing support.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Ion interactive is being used for the creation of interactive content to get more engagement with potential customers. The primary focus at this moment is to create white papers to inform our target group of our product. It is being used by the Marketing department to make sure the target audience will be engaged within the strategy.
  • User friendly - the software is easy to learn, understand and manage. Within a few hours you can make a complete, professional interactive page for your company.
  • Great support - usually answers within 1 working day with just the information you need.
  • Responsive design - The interactive content works on all devices, so if you would like to show it to a client on the go, you can simply pick your tablet and show the content.
  • Wide range of possibilities - The possibilities are endless. You are free to create anything imaginable within the CMS.
  • Professional look - The end product looks very presentable and professional which could fit a large organisation.
  • No 'undo'-button - this is especially a bummer if you accidentaly delete a column. You have to be on guard the entire session to avoid major mistakes you can't undo. This should definitely be implemented.
  • Sometimes the wide range of possibilities is a bit overwhelming. While the software is easy to learn, all the possibilities are devided in 5 groups that each have different content with syle, micro themes, actions, etc. It would be great to have some pre-defined settings for easier implementation.
  • Occasionally it's hard to keep the overview. Especially with complex pages, even with the 'toggle page targets' it's not that easy to easily see what you have done without previewing after every change.
If you would like more engagement with potential clients, this is the software to use. Since passive content can be dull, interactive content keeps the mind awake and is sure to keep the visitor interested. It's the next level of publishing white papers to get more engagement with your target group.
Josh Howe | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Ion is being used to create interactive media for our website, quizzes for the web and informative interactive eBooks to educate potential clients. It provides an easy and fast way to translate ideas in an engaging way. We love how easy it is to build and publish projects in a matter of days with this platform. This is primarily used by the marketing team to create scalable interactive products. You really don't have to worry on whether or not it will work in a specific browser - because it just works!
  • The training and support are the most important resources. If you have any questions and problems - Ion support is always there during business hours.
  • Analytics. Ion provides the ability to track everything directly in the platform so you know exactly where the user is going.
  • Ease of use. Once you complete the training, you can start right off the bat and dive right into the platform to produce new material.
  • I think that the platform could be a little more intuitive. I don't think you can jump in without the training - some areas need an explanation.
  • I can't believe that they do not have a back button! If you accidentally move something, want to try something new really quick. You can only undo if you delete something.
  • Personally, I think the interface is a little dated looking.
With the built-in quick starts - you are never far from completing a project. The micro themes make it really simple to come up with an idea and publish that idea later that afternoon. The ability to have everything templated and ready to go makes this a huge competitive advantage.
Benjamin Hale | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Ion Interactive for all our landing pages. This is mainly used for the marketing department and it helps us create landing page tests and collect data to create informed decisions on what is working and what is not. The Ion Interactive tools and ability to pull in additional data from our UTMs helps us track a potential students path from click to enrollment.
  • Ion Interactive works well for data collection and management.
  • We like how this product helps us quickly duplicate landing pages and make changes on the fly.
  • We like how Ion Interactive makes it simple for both experienced and inexperienced web developers to make changes to our landing pages.
  • We wish there was an easier way to make changes without it being always on a live site, as this has caused issues with typos or mistakes.
  • Some of the landing page creation tools seem a bit dated.
  • Dashboard visuals could be updated.
Ion Interactive is well suited for making landing pages with accurate record keeping and the ability to connect to different APIs, and it can be up and running quickly. It is also great for managing and maintaining these pages to help keep track of what is working and what is not working.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
ion is being used as our primary landing page development and publishing tool. ion addressed the need for a turnkey solution requiring few resources to develop landing pages for multiple campaign channels.
  • ion integrates with many different CRMs and other advertising tools.
  • Chat support at ion is top notch.
  • Software is relatively easy to use once you get the hang of it.
  • ion could benefit greatly from the addition of a "back" or "undo" button.
  • The ability to publish to less commonly used platforms would be great.
ion is well suited for companies that need to build out landing pages without having dedicated web developers.
Maria Carver | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Very useful and powerful to create online experiences such as online content, quizzes, surveys and what not. The best part is it does not require programming skills - that saves a lot of time and effort. Training material is very well documented and customer support is very helpful and has a quick turnaround.
  • Very helpful customer support.
  • No programming skills required.
  • Intuitive and interactive online experiences.
  • The undo button should be more sophisticated and visible.
  • Should be able to see the code behind things.
  • Will need time and experience to get used to the platform.
Very well suited for projects which demand interactive content, surveys, quizzes, dashboards for the management. Can be created really quick without much hassle. Templates are also very helpful to make work easy. Management really is engrossed with having such demonstrations.
Jonathan Hodak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have used Ion Interactive LiveBall in 3 different companies, all with slightly different implementations. But in the end, LiveBall excels at rapidly creating landing pages with highly dynamic content and flexibility. It is a very unique platform for creating landing pages that honestly I have yet to see another platform that can be used to create content like you can on LiveBall as quickly or easily. So all of the companies that I have worked with used LiveBall to rapidly prototype and deploy landing pages for multiple domains, multiple marketing campaigns, for reporting and analytics of those campaigns, and to keep it all in one spot.
  • Ion Interactive allows you to rapidly prototype landing pages for multiple domains and keep your marketing campaigns organized.
  • This tool allows for a lot of customization and flexibility. You can create forms for your landing pages. And do you need to connect to an API? Yep it is quick and easy. Do you need to have the submitted forms email to someone in your company? No problem. Do you need to create custom thank you pages for your campaign? It does that too. Do you need your landing page to show different content to different users based on different parameters? Once you get the hang of it, this is a breeze. Do you need to do all of these things together? It does that quickly and easily too.
  • Do you want to code sets of templates that can be re-used with just minor tweaks? This platform can take a very basic base template, and allow you to rapidly edit this template (think child themes), to be customized for each campaign and then be re-used whenever necessary.
  • The learning curve in Ion Interactive is a bit tough for some people. The support team is great and whether you are a developer or a marketer and wanting to use this platform, they will have several one on one sessions with you to get you in and get you moving. However the learning curve is a bit tough since this does work quite differently than most web platforms.
  • If you do not have a developer to create your custom themes and custom frameworks, the graphic user interface is good, but with any non-custom solution, sometimes it can limit things a little bit.
If your company has multiple domains, tons of marketing campaigns, and the desire to have highly customized content, then it is probably a very good choice. Also if your company needs for landing pages to be extremely flexible in how they function and utilize dynamic content, then this tool is definitely a strong candidate.

If you simply want to build a website, this tool really is not for that. This tool is a bit expensive, they market this only to enterprise clients for a reason!
Aubyn Scolnick | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Currently, our marketing department is using ion interactive to stand up interactive landing pages to support our lead gen campaigns. This is a great and scalable solution for us to link to different kinds of dynamic content we've produced around each campaign and organize it in a way that makes sense to the consumer.
  • I love that ion interactive autosaves. So many of these platforms leave me terrified of disconnection or closing my laptop.
  • This WYSIWYG actually works. I've yet to have a translation or code glitch.
  • Fast load times are a huge bonus, as well as mobile-optimized display.
  • The organization of the catalog leaves something to be desired. It's not very straight forward and it looks dated.
  • The editing tool can sometimes be wonky, zooming instead of opening an edit box.
  • Matching styles requires a paste to match style. From what I can tell there's not a direct button or a global style push.
As a former digital marketing manager, figuring out how to put together a landing page quickly and scalably that doesn't interfere with your website or SEO is critical. This solves that issue, allowing for ungating content for only the right audience, and having a reference point for future campaigns.
Cara Westhouse | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
My company uses ION to create, manage, and test landing pages for our clients. We currently use it on 3 main clients to develop dynamic, personalized pages that convert media leads.
  • Flexible templates - ability to create pages to meet clients' needs without being forced into pre-created templates. this helps us to make changes to constantly meet our client's needs
  • Excellent customer service - this is one of the greatest things about working with ION. They have a wealth of knowledge on their support pages, but also have people who are available to answer questions and troubleshoot through issues. They are extremely responsive and helpful whenever we need something. We don't see this with other technology providers.
  • Undo button - it would be great if there was an undo button so that when you make a change that you don't like, or accidentally remove something from a page you have the option to revert back to the previous version.
  • The reporting could be more user-friendly and intuitive. We currently have to export reports to Excel and slice and dice the data to get the insights we need.
  • Heat mapping and click mapping would be a useful layer on top of the current reporting. This would help to see where people are interacting most, and easily pinpoint areas of opportunity.
ION works well for creating and optimizing landing pages. It helps with managing dozens of page templates and performing A/B tests and optimizations on the pages.
Krista Suchy Lohse, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use ion to support a client's digital media strategy. ion has the most robust tool as compared to the providers I vetted and great customer service that I have not found anywhere else.
  • Customer service support is technically minded and answers questions immediately
  • The Interactive content allows for a unique page experience I did not find with other drag and drop providers
  • Training and support articles are vast and helpful
  • The tool definitely has a learning curve but once you get the hang of it it's very easy to use
  • The custom build fee is one standard fee, it is not based on the level of effort or time put behind the build
  • I was surprised to find out there is a $250 fee for SSL certificate integration, this is high for the effort needed
  • There is no undo button, I tend to save versions of a page when I feel it's in a decent place so I don't lose time in page build
We use ion to support digital media and it suits our needs perfectly. We can dynamically show content to certain groups of people to give a personalized experience. The landing pages can get tedious designing for individual screen sizes but I know the effort makes the landing pages look more professional than if we had gone another route.
April 06, 2018

ION Interactive

Hattie Holm | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our team manages and builds landing pages for our clients. Through ION, we execute A/B tests to gather learnings and optimize the landing page experience for our clients' visitors. We have constructed platform recommendations and competitive reviews, and have utilized ION for more than 5 years.
  • ION's customer support is superb. They always respond promptly and actually jump into the creative to help understand what's going on and recommend solutions. They're extremely knowledgeable in the platform.
  • Desktop and mobile setup are not responsive, so you can't forget to build out both version of pages. This can get frustrating at times, as some content may appear in different places than desktop.
  • There is no undo button, so you better get used to copying your creatives! There have been many times where we accidentally deleted the wrong item on the page and had to rebuild everything from scratch. There are rare instances where the page allows you to undo your most recent action, but there is no pattern with that appearing.
If you have complex landing pages that you want to redesign, manage, test, etc., this is a great platform to use. There are numerous functionalities with this platform - some that you learn from interacting with the support team. No matter what scenario you are going after, the customer service will top any other platform that you are considering.
James Dilgul | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use ION to create landing pages and micro-sites for specific campaigns and products. During my time at both Iron Mountain and BCA Research, it has, and is, being deployed to allow marketing teams more autonomy and creative control over the execution of campaigns that require landing pages; without the need of a development team to make alterations through our primary CMS.
  • Fairly simple to learn the basics
  • Surprisingly feature-rich, once you know where you look
  • Robust back-end; can plug into most CRMs and marketing automation platforms.
  • Fairly fiddly; it can take some time getting used to placement boxes and containers
  • Lack of a robust undo feature. Deleting something presents you with a tiny undo box which vanishes after a few seconds. Miss it, and you miss your window to undo that 1 action.
  • Greater on-page SEO tools and recommendations would be useful
As you might expect, ION is best suited to creating single landing pages or micro-sites for specific campaigns or events - not full commercial sites/experiences. Ideally, these landing pages would be used for paid search, display, and social, campaigns as the platform is not particularly well geared towards search engine optimization.
Score 10 out of 10
Vetted Review
Verified User
Our marketing department uses Ion to generate interactive landing pages for email campaigns that we launch. With its robust page-building platform and great customer support team, the possibilities for customization are almost endless! Form building is quick and easy; I love being able to just create whatever we need, as we need it. And the option to tag interactive elements on the page is very helpful in figuring out what content viewers are drawn to, helping us better plan our future landing pages.
  • The Ion Interactive platform enables you to do pretty much anything you set your mind to. The Creative Studio is robust with built-in features that make building and customizing your landing page easy. There's always free resources on the internet that can help you build pages like this, but all of them have paled in comparison when it comes to the ability to customize and ease-of-use.
  • Learning such a robust platform can be hard. However, the support resources offered at Ion Interactive are top-notch. From their built-in Ion-University training courses to the helpful and friendly chat support staff, we've always had access to the expertise to figure out the best ways to accomplish what we set out to do. This is a breath of fresh air after working with some other web-building platforms and marketing automation systems.
  • Communication with Ion has always been really easy. They're quick to respond to questions and concerns, and maintain a level of professional accountability that you don't always find with tech support staff.
  • If there was a way to have an "undo" key when building these interactive experiences, that would be awesome... However, I recognize that isn't how these work.
Ion is great if you're looking for highly customized, interactive content--for landing pages that are ultimately about informing and engaging the customer. And it goes beyond just form-fill landing pages. They offer quizzes, polls, and other interactive templates as well. It's great for beginners because of the strong support staff. And good for experienced content developers as well, just because there's room for so much more once you add in coding and javascript options.

If you're only looking for flat, basic landing pages, Ion Interactive will work, but it's a costly platform if you're just going to under-utilize it.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our design team uses ion for interactive web content like motion graphics and quizzes. It is a great program to use in place of After Effects for motion graphics when you want to do something simple. Only a few people on the team work with this program, but it is easy to learn and easy to use. One of the best/worst features of this program is the autosave feature. Once you make any change to a page, the change is immediate. There is no going back. This can be good for someone who is forgetful in saving their work, but when you make an accidental change, this feature can be devastating.
  • Autosave feature - amazing for people who are forgetful in saving their work
  • Easy to use interface
  • Autosave feature - once you make a change, there is no going back
  • Add an undo button!
  • More aesthetically pleasing home screen
ion interactive is a great program to use in place of After Effects for motion graphics when you want to do something simple. It is also great for interactive quizzes. Since it is easy to learn, it is good for any size office since I believe anyone can learn to use this program easily.
Justina Lister | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
The marketing department currently uses Ion Interactive to easily create microsites for marketing purposes. For example, we create contest landing pages that are limited by terms & conditions. We also create landing pages for eBooks, whitepapers, and infographics. Ion Interactive is great at helping us get landing pages created very quickly.
  • Allows for a lot of customization, and there are a lot of options and features to use to create a landing page that captures attention.
  • Chat support is great.
  • Ion Interactive is great at quickly implementing changes, keeping your landing page up to date when changes are necessary.
  • It's a tough product to learn. Not very intuitive when you first start building out landing pages.
  • There is no undo button!
  • Simple tasks like adding in text links, and changing spacing can be very difficult. As a marketer, and not web dev, it can be very frustrating trying to figure out how the widgets work.
ion interactive is a great choice for companies that have multiple marketing campaigns and have the need to customize content. It's also great if you have the need to build out landing pages quickly.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
ion is currently used in my organization in the marketing department. It is used to advertise our websites to a target audience and we utilize it to measure traffic to programs and collect market information. I work in the department where these landing pages are built and test them. We currently have probably thousands of landing pages built out, some active and some not. We're able to do A/B testing and determine if specific verbiage works better to entice a prospect to consider our product.
  • The best feature is that we're able to use creatives to build a single webform, and use that webform across as many pages as we desire. This allows us to save time by not having to build out hundreds of individual webforms.
  • We're able to use these pages for specific campaigns or just to a single group, such as a corporate company's employees. The pages allow for dynamic content to be pulled in so we can create a single page, but utilize it for as many individual companies as we choose.
  • It can be used to create a single tabbed page with as much or little content as we choose, or we can create a multi-tabbed landing page that will offer viewers a more robust page with more information. We're able to map this information over into our CMS system with ease and troubleshoot where a prospect came from, if they were from one of our pages.
  • I recommend adding an "undo" option to the product. We've had instances where the content administrator clicked an item and inadvertently dragged a part of the page elsewhere. Sometimes you can't even tell if you did this. A simple undo or revert option would significantly improve the ease of use.
  • I would like to be able to see iterations of a page. In another platform we use, we're able to create staging and production environments and see the difference between an old version of the page and the new one. While content going "live" immediately is a pro, the fact that we can't see what existed previously on the page once we save is a con.
  • I'd like to see a better way of viewing mobile responsiveness. At times, when I size my browser down, if a page was cloned, I'll see different images or content depending on my window size. It would be beneficial to have a feature where the page creator can see all mobile versions of the page with ease.
ion started as a temporary solution for our business to create tailored pages for users. However, it became a standard offering for us. We have been able to launch early content and web forms with ease while working on our larger sites that have the same product information. We utilize these pages for target markets so we can condense content that is relevant to just one group of users. What I wouldn't utilize it for is housing large volumes of information. We use microsites to offer videos, in-depth product information, testimonials, etc.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We currently have paid media landing pages using the ion platform. Our content team creates and maintains the pages. Our media team determines which sites will have paid media campaigns. Our quality assurance team confirms the functionality and accuracy of the pages. Our business was looking for unique ways for paid media without having to involve a lot of cost to build a site. We wanted small pages which could be tailored to the individual and program the individual was interested. ion's platform works perfectly for these business needs.
  • Easy to create new pages/content
  • Excellent customer service
  • Easy to use and be trained on
  • It would be helpful to have an Undo button
  • The copy/paste should be more user friendly from a word doc to template
  • Difficult to customize the templates
In my business, we need to create new landing pages in a short amount of time. ion is perfect for this purpose. The content team can choose a template and create a new page within an hour. We can have it ready for our paid media campaigns within just a few days. We can make them specialized for specific partners or individuals. They are built to automatically be mobile friendly which is a big perk.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use ION in our Demand Gen team for different marketing activities across the world. In our US office we use them for PPC landing pages, mini sites, and converting boring PDFs into interactive experiences.
  • Easy to use templates
  • No undo botton
ion interactive is great for landing pages and mini sites. You can easily AB test different templates.
Annie Koelker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We're an advertising agency using ION primarily for our largest client. Our goal using Ion is to easily create interactive content without the time and expense of a developer. We're also able to re-purpose existing content by putting it into an Ion experience. And from there, we can quickly pull pieces from within ION and use it for additional experiences. The tracking is also extremely helpful in providing a tangible ROI calculation to our clients.
  • It's easy to add images or video.
  • Applying a theme to any template is super quick and easy.
  • The reporting is wonderful!
  • It is difficult to hyperlink text within body copy, which seems to be an easy concept.
  • There is no way to undo an action unless you delete content.
  • It's impossible to consistently, vertically center type.
It is extremely intuitive if you don't have a specific design to replicate. For example, an infographic that is a printed piece WILL not look the same in ION. If you try to replicate, you will go insane. However, if you have a quick, down-and-dirty experience where you can utilize the templates - without a ton of modification - you will have tremendous success!
Mike Nichols | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I cannot speak for the entire organization, but my team uses ion interactive to build websites for our clients. ion interactive makes it easy to update and change content, and track performance once the site is launched. In some ways, we use it as a sort of content management system for our clients' sites, microsites, and landing pages.
  • From design to development to deployment, ion interactive is fast and for the most part simple to use.
  • Once trained in the program, many features become second nature to use.
  • Regular updates keep the platform fresh and ensure users like me that the company is constantly moving forward.
  • Sometimes, features that I use daily may disappear without notice. Whether they're gone forever or simply moved around to somewhere else is usually unclear.
  • Creative Studio really needs an "Undo" button. One incorrect click-and-drag can mess up a whole page sometimes.
  • The platform itself could use a User Experience refresh. Some icons don't necessarily make sense for their function.
For my clients, we use ion interactive for nearly every site and landing page. The only time we do not need to use ion interactive is when we are creating a page that for some reason does not need any specific tracking. For example, an internal website for our organization itself could just be created and hosted on our own servers.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use ION to build landing pages within the marketing department and monitor clicks/page views. It's an easy way to combine both design work and tracking page traffic so we may change the page layouts to attract more users.
  • Integration of analytics and design elements -- both can be done on the same platform, which saves time and allows for those with different backgrounds to check for things asked of their team.
  • The UI itself is clean and easy to navigate for both people with and without an advanced design or coding background, which in turn makes it easier for a team made of up different individuals with different backgrounds to collaborate on the same platform.
  • Custom HTML is difficult to navigate--everything mostly runs on templates, which makes things difficult to work with especially if you have a design/coding background.
  • Unable to undo actions on design UI, which hinders work especially when things do not fit into the template and have to be fixed manually.
ION allows for the user (regardless of background) to see every detail in regards to reaching and usage. The UI allows for a very clean and simple break-down, which, like the design features, is easy to read for those of different backgrounds. We have also been able to test between different layouts and other design elements in a way that, again, those of other backgrounds can easily decipher and make changes on, depending on the results (personally, I am of a design background and know nothing of statistics, but being able to see statistical graphs and visual representations of what works and what doesn't allows for me to make the needed changes). If a business needs something very customized, I do not think it's wise to use ION as it's difficult to make custom layouts as mostly everything is based on a gridded design system and/or template.
Kate Chamberlin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our marketing department uses ion interactive to build microsites for campaign/product launches. It becomes a marketing tool for us, and a great resource for our agents and/or clients to find everything they need for that product/service at their fingertips. It also allows us to be in control over site logistics such as the date it goes live or updating the content.
  • Ion interactive puts you in complete control of the creative. This removes the timely back-and-forth between the project managers and IT or external site designers, which means less work, fewer headaches and quicker turnaround times.
  • Ion interactive has a whole gallery of templates categorized by the intended function of the design. If your project goal is to take clients on a journey that ends in a sale, it's so easy to pinpoint which template categories will be helpful. There are so many templates to choose from, and they're beautifully designed.
  • Ion interactive is user-friendly. It's easy-to-use, and if you get stuck, there is a whole suite of educational videos that walk you through the capabilities.
  • An 'undo' button would be helpful. While it's easy to get into your creative and change content, it's even easier to make a mistake that is hard (or impossible) to undo.
Ion interactive is great for marketing teams who don't have the manpower or time to learn advanced coding. Anyone honestly can get in there, take the training, and build a successful page. Ion interactive will take your campaigns and product launches to a whole new level and the end results are truly impressive.
January 08, 2018

4-Year ION Guru

Score 8 out of 10
Vetted Review
Verified User
Incentivized
My company uses ION to create dynamic landing pages for Fortune 500 companies across the country. ION allows us to create custom experiences that are easy to upload, tag and track reporting.
  • You can easily integrate targeted experiences with rules and advances rules.
  • ION provides templates, but also gives you the option to upload custom HTML ensuring we are aligned with our clients' brand standards/look & feel.
  • Form validation.
  • It would definitely be beneficial to have the ability to copy page rules from creative to creative/page to page.
  • There is no option for form validation when there is more than one form on the page.
  • More 'UNDO' opportunities are necessary.
ion interactive (ION) is well suited for companies that want to test several pages and variations. It's well suited for local agent pages. We can create hundreds of local pages with just one template tied to data sources.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Used by:
The marketing team specifically lead and demand gen.

Business problems:
Design attractive ion templates for stakeholders to use without asking for dev's help in coding.
  • The ion video tutorials and the forum are very helpful. Some are repetitive but I can't complain.
  • On-demand customer service. They're super helpful and respond right away during office hours. You'll get the entire copy of your conversation for reference via email.
  • The finished product looks professional and responsive friendly.
  • You don't need to know how to code to create them.
  • We need an undo feature!!! Once we move an object you cannot undo it... having this function will save us more time.
  • Not sure how every designer feels but I wish there was a library (specifically for designers) that has everything we need to know to build the website. The answers are out there but it would be nice to have them all in one spot so I don't have to dig around. Such as how to upload a pdf file in the ion server so we can link it to the download button.
  • For someone who does not code, it would be nice to have a cheat sheet somewhere that explains some web design/code terms such as "in-line" or "in-line block".
  • It would be nice to have a function where something could auto download instead of preview on another screen.
It's a great place to build beautiful websites, especially if you're not a coder or a designer. But I could tell that the process of building the website could get pretty frustrating for a lot of non-designers.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The marketing team uses Ion Interactive to create unique, cool looking landing pages for demand gen purposes. Now our pages and infographics are no longer static.
  • Pre-loaded brand guidelines to make designing and editing easier
  • Being able to have multiple CTAs
  • Live customer support is great
  • It would be nice to have a folder level above portfolios for team organization in different locations
  • Having no Undo button or ability to go back to previous versions can be tough at times
ion is good for teams that have multiple stakeholders (designers, marketing managers) who need to make pages without developers.
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