Overview
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…
An absolute must!
Fairly easy to use for simple landing pages and great customer service!
Pretty good, but could use some help with user experience
A great piece of software for creating and tracking templated interactive content
A quick review of ion interactive
Easy To Use
Effective tools to augment ongoing initiatives
Good overall experience with ion interactive
The ion Experience from a Low Level User (Mainly reporting)
A Robust Platform to Help You Deliver Marketing Landing Pages
Ion creative studio - the next step for online marketing and engagement
Ion is a true problem solver!
Interacting with Ions
ION - Landing Page Solution
Great content marketing tool
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Embedded CTAs (108)10.0100%
- Forms / Gated content (107)10.0100%
- Content performance analytics (116)10.0100%
- Campaign optimization dashboard (107)10.0100%
Pricing
Managed Services + SaaS
Custom
Entry-level set up fee?
- $5,500 per customerOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Content Creation
Features related to the creation of content for marketing purposes.
- 10Ideation(99) Ratings
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
- 5Content collaboration(94) Ratings
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Content Publishing
Features related to the organization and distribution of marketing content.
- 10Content hub(104) Ratings
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
- 10Forms / Gated content(107) Ratings
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
- 10Embedded CTAs(108) Ratings
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
- 8Content distribution(93) Ratings
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
- 8Content promotion(86) Ratings
Includes tools for promoting content by connecting to paid and earned media channels.
- 6Content automation(90) Ratings
Allows users to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
- 6Audience profiling and targeting(91) Ratings
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
- 8Closed-loop tracking and reporting(95) Ratings
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
- 10Content performance analytics(116) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
- 10Campaign optimization dashboard(107) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.
Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.
Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.
CONTENT FORMATS
• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates
Ion, by Rock Content Features
Content Creation Features
- Supported: Ideation
- Supported: Content collaboration
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Page-level engagement analytics
Additional Features
- Supported: A/B Testing
Ion, by Rock Content Screenshots
Ion, by Rock Content Video
Ion, by Rock Content Integrations
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Demandbase One
- AWeber
- Contentsquare
- Crazy Egg
- dotMailer
- Google Analytics
- Google Analytics 360
- HubSpot Marketing Hub
- Mailchimp
- Adobe Analytics
- Oracle Siebel CRM
- Talisma Social CRM
- Act-On Software
- Aprimo
- Oracle Marketing
- Keap
- Sugar Sell (SugarCRM)
- Google Marketing Platform
- Campus Management
- MongooseMetrics
- NetResults
Ion, by Rock Content Competitors
Ion, by Rock Content Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English |
Ion, by Rock Content Downloadables
Frequently Asked Questions
Ion, by Rock Content Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 0% |
Mid-Size Companies (51-500 employees) | 40% |
Enterprises (more than 500 employees) | 60% |
Comparisons
Compare with
Reviews and Ratings
(210)Community Insights
- Business Problems Solved
- Pros
- Cons
Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the software simplifies the process of creating landing pages, allowing them to rapidly prototype and deploy pages for multiple domains and marketing campaigns. With Ion Interactive, companies can easily create interactive content such as calculators, quizzes, and informational tours to engage online audiences. The software's reporting and analytics capabilities also enable users to keep all their data in one place, facilitating in-depth analysis and optimization of landing pages. Additionally, Ion Interactive's API connections with ESPs and CRMs allow for seamless integration, while its data collection capabilities provide exhaustive insights for informed decision-making. This robust program has proven particularly useful for small teams that lack the resources to create interactive websites from scratch. Overall, Ion Interactive serves as an efficient solution for creating engaging landing pages, enhancing lead generation efforts, and driving sales conversions.
Versatile Customization: Users have praised Ion Interactive for its versatility in customization and flexibility. Many reviewers mentioned that they appreciate the ability to create forms for landing pages and easily connect to APIs, allowing them to tailor their interactive content according to their specific needs.
Easy-to-Use Interface: Reviewers frequently mention that Ion Interactive is quick and easy to use. They highlight features like creating custom thank you pages for campaigns and showing different content based on parameters as being intuitive and effortless. This user-friendly interface helps streamline the content creation process.
Responsive Customer Support: Ion Interactive's customer support has received positive feedback from users. Several reviewers have mentioned that the support team provided expert assistance whenever they had a question or needed help navigating the system. The availability of additional resources such as a help suite and videos further contribute to an overall positive experience with customer support.
Outdated User Interface: Some users have expressed that Ion's user interface is outdated and does not meet the latest web standards, leading to a less than optimal user experience.
Lack of Undo Button: Multiple users have mentioned that the software lacks an undo button in several areas, making it difficult for them to revert changes or fix mistakes. This has caused frustration and inconvenience when working on projects.
Steep Learning Curve: Several users have found Ion to have a steep learning curve, requiring practice and training to fully understand and utilize its features. This has made it challenging for new users to get up to speed quickly and efficiently.
Attribute Ratings
Reviews
(1-25 of 40)Good overall experience with ion interactive
- User-friendly
- Engaging
- Highly customizable
- Create an 'undo' button on the backend
- Create standard charts (e.g., bar, pie charts) that can be easily inserted and customized.
- More images in the library or best practices on image sizing, etc.
Where it does not make sense - when we do not have custom research or marketing support.
- User friendly - the software is easy to learn, understand and manage. Within a few hours you can make a complete, professional interactive page for your company.
- Great support - usually answers within 1 working day with just the information you need.
- Responsive design - The interactive content works on all devices, so if you would like to show it to a client on the go, you can simply pick your tablet and show the content.
- Wide range of possibilities - The possibilities are endless. You are free to create anything imaginable within the CMS.
- Professional look - The end product looks very presentable and professional which could fit a large organisation.
- No 'undo'-button - this is especially a bummer if you accidentaly delete a column. You have to be on guard the entire session to avoid major mistakes you can't undo. This should definitely be implemented.
- Sometimes the wide range of possibilities is a bit overwhelming. While the software is easy to learn, all the possibilities are devided in 5 groups that each have different content with syle, micro themes, actions, etc. It would be great to have some pre-defined settings for easier implementation.
- Occasionally it's hard to keep the overview. Especially with complex pages, even with the 'toggle page targets' it's not that easy to easily see what you have done without previewing after every change.
Ion is a true problem solver!
- The training and support are the most important resources. If you have any questions and problems - Ion support is always there during business hours.
- Analytics. Ion provides the ability to track everything directly in the platform so you know exactly where the user is going.
- Ease of use. Once you complete the training, you can start right off the bat and dive right into the platform to produce new material.
- I think that the platform could be a little more intuitive. I don't think you can jump in without the training - some areas need an explanation.
- I can't believe that they do not have a back button! If you accidentally move something, want to try something new really quick. You can only undo if you delete something.
- Personally, I think the interface is a little dated looking.
Interacting with Ions
- Ion Interactive works well for data collection and management.
- We like how this product helps us quickly duplicate landing pages and make changes on the fly.
- We like how Ion Interactive makes it simple for both experienced and inexperienced web developers to make changes to our landing pages.
- We wish there was an easier way to make changes without it being always on a live site, as this has caused issues with typos or mistakes.
- Some of the landing page creation tools seem a bit dated.
- Dashboard visuals could be updated.
ION - Landing Page Solution
- ion integrates with many different CRMs and other advertising tools.
- Chat support at ion is top notch.
- Software is relatively easy to use once you get the hang of it.
- ion could benefit greatly from the addition of a "back" or "undo" button.
- The ability to publish to less commonly used platforms would be great.
Great Tool for Online Marketers
- Very helpful customer support.
- No programming skills required.
- Intuitive and interactive online experiences.
- The undo button should be more sophisticated and visible.
- Should be able to see the code behind things.
- Will need time and experience to get used to the platform.
- Ion Interactive allows you to rapidly prototype landing pages for multiple domains and keep your marketing campaigns organized.
- This tool allows for a lot of customization and flexibility. You can create forms for your landing pages. And do you need to connect to an API? Yep it is quick and easy. Do you need to have the submitted forms email to someone in your company? No problem. Do you need to create custom thank you pages for your campaign? It does that too. Do you need your landing page to show different content to different users based on different parameters? Once you get the hang of it, this is a breeze. Do you need to do all of these things together? It does that quickly and easily too.
- Do you want to code sets of templates that can be re-used with just minor tweaks? This platform can take a very basic base template, and allow you to rapidly edit this template (think child themes), to be customized for each campaign and then be re-used whenever necessary.
- The learning curve in Ion Interactive is a bit tough for some people. The support team is great and whether you are a developer or a marketer and wanting to use this platform, they will have several one on one sessions with you to get you in and get you moving. However the learning curve is a bit tough since this does work quite differently than most web platforms.
- If you do not have a developer to create your custom themes and custom frameworks, the graphic user interface is good, but with any non-custom solution, sometimes it can limit things a little bit.
If you simply want to build a website, this tool really is not for that. This tool is a bit expensive, they market this only to enterprise clients for a reason!
- I love that ion interactive autosaves. So many of these platforms leave me terrified of disconnection or closing my laptop.
- This WYSIWYG actually works. I've yet to have a translation or code glitch.
- Fast load times are a huge bonus, as well as mobile-optimized display.
- The organization of the catalog leaves something to be desired. It's not very straight forward and it looks dated.
- The editing tool can sometimes be wonky, zooming instead of opening an edit box.
- Matching styles requires a paste to match style. From what I can tell there's not a direct button or a global style push.
ION's Customer Service and Flexibility are awesome!
- Flexible templates - ability to create pages to meet clients' needs without being forced into pre-created templates. this helps us to make changes to constantly meet our client's needs
- Excellent customer service - this is one of the greatest things about working with ION. They have a wealth of knowledge on their support pages, but also have people who are available to answer questions and troubleshoot through issues. They are extremely responsive and helpful whenever we need something. We don't see this with other technology providers.
- Undo button - it would be great if there was an undo button so that when you make a change that you don't like, or accidentally remove something from a page you have the option to revert back to the previous version.
- The reporting could be more user-friendly and intuitive. We currently have to export reports to Excel and slice and dice the data to get the insights we need.
- Heat mapping and click mapping would be a useful layer on top of the current reporting. This would help to see where people are interacting most, and easily pinpoint areas of opportunity.
Great tool for media landing pages
- Customer service support is technically minded and answers questions immediately
- The Interactive content allows for a unique page experience I did not find with other drag and drop providers
- Training and support articles are vast and helpful
- The tool definitely has a learning curve but once you get the hang of it it's very easy to use
- The custom build fee is one standard fee, it is not based on the level of effort or time put behind the build
- I was surprised to find out there is a $250 fee for SSL certificate integration, this is high for the effort needed
- There is no undo button, I tend to save versions of a page when I feel it's in a decent place so I don't lose time in page build
ION Interactive
- ION's customer support is superb. They always respond promptly and actually jump into the creative to help understand what's going on and recommend solutions. They're extremely knowledgeable in the platform.
- Desktop and mobile setup are not responsive, so you can't forget to build out both version of pages. This can get frustrating at times, as some content may appear in different places than desktop.
- There is no undo button, so you better get used to copying your creatives! There have been many times where we accidentally deleted the wrong item on the page and had to rebuild everything from scratch. There are rare instances where the page allows you to undo your most recent action, but there is no pattern with that appearing.
Easy to learn - lots of functionality
- Fairly simple to learn the basics
- Surprisingly feature-rich, once you know where you look
- Robust back-end; can plug into most CRMs and marketing automation platforms.
- Fairly fiddly; it can take some time getting used to placement boxes and containers
- Lack of a robust undo feature. Deleting something presents you with a tiny undo box which vanishes after a few seconds. Miss it, and you miss your window to undo that 1 action.
- Greater on-page SEO tools and recommendations would be useful
Keep your eye on Ion--they're going places!
- The Ion Interactive platform enables you to do pretty much anything you set your mind to. The Creative Studio is robust with built-in features that make building and customizing your landing page easy. There's always free resources on the internet that can help you build pages like this, but all of them have paled in comparison when it comes to the ability to customize and ease-of-use.
- Learning such a robust platform can be hard. However, the support resources offered at Ion Interactive are top-notch. From their built-in Ion-University training courses to the helpful and friendly chat support staff, we've always had access to the expertise to figure out the best ways to accomplish what we set out to do. This is a breath of fresh air after working with some other web-building platforms and marketing automation systems.
- Communication with Ion has always been really easy. They're quick to respond to questions and concerns, and maintain a level of professional accountability that you don't always find with tech support staff.
- If there was a way to have an "undo" key when building these interactive experiences, that would be awesome... However, I recognize that isn't how these work.
If you're only looking for flat, basic landing pages, Ion Interactive will work, but it's a costly platform if you're just going to under-utilize it.
Simple program, big payoff
- Autosave feature - amazing for people who are forgetful in saving their work
- Easy to use interface
- Autosave feature - once you make a change, there is no going back
- Add an undo button!
- More aesthetically pleasing home screen
How I can create and publish landing pages in one day
- Allows for a lot of customization, and there are a lot of options and features to use to create a landing page that captures attention.
- Chat support is great.
- Ion Interactive is great at quickly implementing changes, keeping your landing page up to date when changes are necessary.
- It's a tough product to learn. Not very intuitive when you first start building out landing pages.
- There is no undo button!
- Simple tasks like adding in text links, and changing spacing can be very difficult. As a marketer, and not web dev, it can be very frustrating trying to figure out how the widgets work.
ion interactive landing page review
- The best feature is that we're able to use creatives to build a single webform, and use that webform across as many pages as we desire. This allows us to save time by not having to build out hundreds of individual webforms.
- We're able to use these pages for specific campaigns or just to a single group, such as a corporate company's employees. The pages allow for dynamic content to be pulled in so we can create a single page, but utilize it for as many individual companies as we choose.
- It can be used to create a single tabbed page with as much or little content as we choose, or we can create a multi-tabbed landing page that will offer viewers a more robust page with more information. We're able to map this information over into our CMS system with ease and troubleshoot where a prospect came from, if they were from one of our pages.
- I recommend adding an "undo" option to the product. We've had instances where the content administrator clicked an item and inadvertently dragged a part of the page elsewhere. Sometimes you can't even tell if you did this. A simple undo or revert option would significantly improve the ease of use.
- I would like to be able to see iterations of a page. In another platform we use, we're able to create staging and production environments and see the difference between an old version of the page and the new one. While content going "live" immediately is a pro, the fact that we can't see what existed previously on the page once we save is a con.
- I'd like to see a better way of viewing mobile responsiveness. At times, when I size my browser down, if a page was cloned, I'll see different images or content depending on my window size. It would be beneficial to have a feature where the page creator can see all mobile versions of the page with ease.
ION Interactive Review From a QA POV
- Easy to create new pages/content
- Excellent customer service
- Easy to use and be trained on
- It would be helpful to have an Undo button
- The copy/paste should be more user friendly from a word doc to template
- Difficult to customize the templates
ION Landing Pages are the BEST!!!
- Easy to use templates
- No undo botton
Work with the grain, or spend lots of time.
- It's easy to add images or video.
- Applying a theme to any template is super quick and easy.
- The reporting is wonderful!
- It is difficult to hyperlink text within body copy, which seems to be an easy concept.
- There is no way to undo an action unless you delete content.
- It's impossible to consistently, vertically center type.
Once trained properly, a very powerful content management tool.
- From design to development to deployment, ion interactive is fast and for the most part simple to use.
- Once trained in the program, many features become second nature to use.
- Regular updates keep the platform fresh and ensure users like me that the company is constantly moving forward.
- Sometimes, features that I use daily may disappear without notice. Whether they're gone forever or simply moved around to somewhere else is usually unclear.
- Creative Studio really needs an "Undo" button. One incorrect click-and-drag can mess up a whole page sometimes.
- The platform itself could use a User Experience refresh. Some icons don't necessarily make sense for their function.
Awesome tool for Marketing and Design :)
- Integration of analytics and design elements -- both can be done on the same platform, which saves time and allows for those with different backgrounds to check for things asked of their team.
- The UI itself is clean and easy to navigate for both people with and without an advanced design or coding background, which in turn makes it easier for a team made of up different individuals with different backgrounds to collaborate on the same platform.
- Custom HTML is difficult to navigate--everything mostly runs on templates, which makes things difficult to work with especially if you have a design/coding background.
- Unable to undo actions on design UI, which hinders work especially when things do not fit into the template and have to be fixed manually.
- Ion interactive puts you in complete control of the creative. This removes the timely back-and-forth between the project managers and IT or external site designers, which means less work, fewer headaches and quicker turnaround times.
- Ion interactive has a whole gallery of templates categorized by the intended function of the design. If your project goal is to take clients on a journey that ends in a sale, it's so easy to pinpoint which template categories will be helpful. There are so many templates to choose from, and they're beautifully designed.
- Ion interactive is user-friendly. It's easy-to-use, and if you get stuck, there is a whole suite of educational videos that walk you through the capabilities.
- An 'undo' button would be helpful. While it's easy to get into your creative and change content, it's even easier to make a mistake that is hard (or impossible) to undo.
4-Year ION Guru
- You can easily integrate targeted experiences with rules and advances rules.
- ION provides templates, but also gives you the option to upload custom HTML ensuring we are aligned with our clients' brand standards/look & feel.
- Form validation.
- It would definitely be beneficial to have the ability to copy page rules from creative to creative/page to page.
- There is no option for form validation when there is more than one form on the page.
- More 'UNDO' opportunities are necessary.
Non-Coding Designer's Perspective on ion
The marketing team specifically lead and demand gen.
Business problems:
Design attractive ion templates for stakeholders to use without asking for dev's help in coding.
- The ion video tutorials and the forum are very helpful. Some are repetitive but I can't complain.
- On-demand customer service. They're super helpful and respond right away during office hours. You'll get the entire copy of your conversation for reference via email.
- The finished product looks professional and responsive friendly.
- You don't need to know how to code to create them.
- We need an undo feature!!! Once we move an object you cannot undo it... having this function will save us more time.
- Not sure how every designer feels but I wish there was a library (specifically for designers) that has everything we need to know to build the website. The answers are out there but it would be nice to have them all in one spot so I don't have to dig around. Such as how to upload a pdf file in the ion server so we can link it to the download button.
- For someone who does not code, it would be nice to have a cheat sheet somewhere that explains some web design/code terms such as "in-line" or "in-line block".
- It would be nice to have a function where something could auto download instead of preview on another screen.
Make Your Landing Page Stand Out
- Pre-loaded brand guidelines to make designing and editing easier
- Being able to have multiple CTAs
- Live customer support is great
- It would be nice to have a folder level above portfolios for team organization in different locations
- Having no Undo button or ability to go back to previous versions can be tough at times